"The ones who are crazy enough to think they can change the world, are the ones that do." - Anonymous
Yael Sasonov is a writer, a real estate agent, an entrepreneur and a world traveler, among others. After years working in the realms of sales, business development and marketing within the hospitality and tech industries, she is highly versed in the language of business development, branding, and marketing.
Ms. Sasonov’s academic and career journey co-existed between two continents. After receiving a B.A. in International Relations from the University of Connecticut in 2011, and her M.A. in Conflict Resolution & Mediation from Tel Aviv University in 2012, Yael explored her passion for content writing and real estate.
Since 2013, Ms. Sasonov has been privileged with opportunities to be involved in small and larger-scale projects ranging from being selected as Contributing Writer and Website Coordinator for the Tel Aviv Municipality’s Office of Global and Tourism in 2014 to working as a Content Marketing Consultant on two high-level internal company projects at Wix in late 2015—among them a project affiliated with the Super Bowl 50 campaign which ultimately led to its success as the top ranked ad of the season. After three years living and working in Israel, she moved to Los Angeles to fulfill a longtime dream.
Serving as a Digital Communications Coordinator at Temple Emanuel of Beverly Hills in 2016, while simultaneously receiving her Real Estate license in 2017 and working as an Executive to one of Coldwell Banker’s top-ranked real estate agents, she was involved in a number of different initiatives and projects, among them, the early stages of a new Blockchain venture where she learned the ins and outs of contractual negotiation, business development, and sales.
This experience has contributed to Ms. Sasonov later obtaining New York based roles such as International Relations and Business Development Coordinator at Cybertech—a B2B networking platform for companies in the cyber industry—in which she successfully got the hashtag CybertechTLV to rank as the #1 most used hashtag in Israel on the day of the Cybertech Global event in Tel Aviv—and Sales and Business Development Manager at a startup offering an on-demand service to book boutique styled meeting rooms suitable for company off-sites and events.
Her latest consulting project consisted of managing the website design, development, content production, and business development strategy for a cybersecurity company, in which she implemented a one-stop-shop approach, customized bundled pricing, and the idea to have a portion of clients' monthly commitment be donated to a charitable organization of their choice.